A leading Tier 1 automotive supplier faced persistent challenges in maintaining consistent quality and communication with multiple OEMs across North America. Frequent production changes and complex product launches resulted in increased non-conformances, delayed approvals, and mounting tension in customer relationships. To address these systemic issues, the supplier chose to consolidate and elevate its quality liaison capabilities by partnering with Celentria.
Celentria responded with an integrated solution: deploying experienced resident engineers directly at key OEM facilities, and implementing its proprietary digital platform BaseTQ™ as the central quality operations tool. This dual strategy allowed Celentria to act not only as an on-site representative of the supplier, but as a strategic ally driving performance and transparency across the quality pipeline.
With Celentria’s presence, real-time communication and issue resolution became the norm, not the exception. Engineers on the ground coordinated directly with OEM teams, ensuring immediate alignment on technical specifications, production changes, and corrective actions.
BaseTQ™ further transformed operations by digitalizing the entire incoming inspection and quality reporting process. Key benefits included:
- Shortened Inspection Times, thanks to intuitive, software-guided workflows.
- Real-Time Information, instantly accessible by both supplier and OEM teams.
- Centralized and Digital Records, reducing manual errors and avoiding costly mistakes.
- Data Analysis & Reporting Tools, offering actionable insights and visibility into trends, risks, and opportunities for improvement.
- Full Traceability, enabling root cause analysis and historical audit trails across all inspections.
With Celentria’s integrated support, the supplier experienced significant and measurable improvements. Non-conformance rates dropped by over 40%, downtime due to quality issues was substantially reduced, and customer satisfaction scores rose, driven by quicker response times and consistent adherence to OEM expectations.
Beyond day-to-day gains, Celentria’s role proved critical during complex launches, where timelines were tight and the margin for error minimal. By centralizing communication, reinforcing technical accuracy, and leveraging data proactively, Celentria ensured that every new part met OEM standards from day one.
This case exemplifies how Celentria’s Quality Liaison Services, powered by BaseTQ™, bridge the gap between suppliers and OEMs—delivering not only superior quality assurance, but also operational clarity, agility, and confidence across the automotive supply chain.
